A white label email marketing service can provide digital agencies with an easy way to offer email marketing services to their clients without having to develop the infrastructure to launch and track campaigns themselves. The right service is a game-changer for agencies looking to expand their services. But with so many services on the market, it’s hard to know where to start.
Digital agencies increasingly ask me about white label email marketing services. This is far from surprising. Digital agencies want to expand their service offerings and help clients activate email outreach as a marketing channel for lead generation. The problem is that most digital agencies don’t know how to deliver ROI-driven email marketing campaigns at scale.
I’ll attempt to provide you with some clarity on white label email marketing services. I’ll cover what they are, how they work, their benefits and drawbacks, and who they’re best suited for. Ideally, a white label email marketing solution should seamlessly integrate with your agency. For this to happen, you need to look for a specific set of characteristics. More on this later.
First, I think we should take a step back and define email marketing white label services.
When I think of a white label email marketing service, I imagine an end-to-end solution for agencies looking to provide their clients with email marketing services. The agency is the “face” of the service, while the white label email marketing provider does the heavy lifting behind the scenes, powering the delivery and reporting of email campaigns.
In a nutshell, a white label email marketing service is a way for an agency to outsource its email marketing needs. By delegation, the agency can focus on its strengths and leave the email marketing to the experts. It’s a model that can work well if you find the right provider. By delivering email marketing in-house, you run the risk of offering a mediocre service.
An effective white label email marketing service should act like a complete turnkey solution, including everything from account set-up to campaign creation, execution, and reporting. The white label provider will typically not have any direct interactions with your clients. This is by design. The idea is that the agency controls the client relationship from start to finish.
While most agencies are not set up to deliver world-class email marketing at scale, they can still resell email marketing services to their clients. This is the power of white labelling. By partnering with the right service, agencies can expand their service offerings without incurring the cost and risk of building an email marketing infrastructure from scratch.
When reselling email marketing services, it’s important to remember that you are not just selling a campaign. You are selling a lead generation solution that will help your clients achieve their outbound marketing objectives. As such, you must have the confidence to articulate the value of email marketing and how it can help your clients reach their goals.
The best way to resell email marketing services is to position them as part of a larger inbound marketing strategy. Email should be seen as one piece of the puzzle, working in tandem with other channels like content marketing, social media, and paid advertising.
Unstuck Agency is a B2B email marketing agency. We provide agencies with everything they need to deliver world-class email marketing services to their clients. As a full-service agency, we offer a complete suite of email marketing services, from account set-up to campaign creation, execution, and reporting. It’s an all-encompassing solution.
We also provide dedicated account managers to help you get the most out of our service. What sets us apart from other providers is our relentless focus on results. Our team of email marketing experts (with extensive backgrounds in business development) will work with you to develop a customised strategy that meets your specific goals and objectives.
White label email marketing is ideal for agencies looking to provide their clients with exceptional email marketing services. It’s a complete turnkey solution that includes everything from account set-up to campaign creation, execution, and reporting. As we manage all the back-end operations, you can pour your attention into fostering client relationships.
Let’s invert the question. Does your agency want to provide its clients with best-in-class email marketing services without incurring the cost and risk of building an infrastructure from scratch? If the answer is yes, then you need white label email marketing.
If you are already working with clients on set retainers, reselling white label email marketing services is an excellent way to upsell your existing agency clients. It’s a low-risk, high-reward proposition. And, because you are not managing the back-end operations, there is very little time commitment required on your team’s part.
As you begin to offer email marketing services to existing and prospective clients, you can turn to Unstuck Agency and resell our B2B email marketing services.
Contact us today below for a free consultation.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.