SaaS Marketing Strategy (How Effective Is Cold Email Outreach?)
A SaaS marketing strategy doesn’t have to break the bank.
According to LATKA, on average, bootstrapped SaaS founders pay $0.16 for $1 in new annual recurring revenue. SaaS founders with more than $100m raised spend up to $2.
While some CAC (customer acquisition cost) is useful for proving to VCs that you can fuel growth with capital injections, sustainability must remain at the forefront of your marketing efforts. This means pouring your attention into cost-effective growth marketing channels.
What is the best SaaS marketing strategy?
One such channel is cold email outreach. While it’s easy for SaaS founders to suggest that email marketing is oversaturated, this couldn’t be further from the truth.
The ROI for email outreach is an impressive $36 for every $1 spent.
With the right execution, cold email outreach is extremely lucrative. The numbers don’t lie.
The issue isn’t that there are too many emails being sent; it’s that most of them are terrible.
How can you keep CAC low with email marketing for SaaS?
To stand out among all the generic pitches, personalisation is key. This means addressing the recipient by name, referencing their company, mentioning one of their recent achievements and sharing how your SaaS solution can truly help them solve a problem they’re facing.
It also helps to have a strong value proposition. This is the one-liner that articulates what your SaaS product does and why the decision-maker should care. For example, “We help busy B2B sales teams stay on top of their inboxes with our AI-powered email management tool”.
If you can perfect your cold email outreach strategy, you’ll be able to reach your target market at a fraction of the cost of other channels like paid advertising. But before you start firing off emails, there are a few best practices you should keep in mind.
SaaS Marketing Strategies (Acquiring Users With Low CAC)
Here are a few strategies for perfecting your cold email outreach:
- Focus on user segmentation
- Use an email validation tool
- Forget about follow-ups
- Partner with an email outreach agency
Focus on user segmentation
One of the most important aspects of a successful cold email outreach strategy is user segmentation. This means breaking down your target market into smaller, more specific groups so you can tailor your message to each one.
For instance, if you’re selling a project management tool, you might segment your users by industry, company size or even the type of project they’re working on. By segmenting your users, you can create personalised messages that resonate with them on a deeper level.
Use an email validation tool
Email validation is essential for any cold email outreach campaign. An email validation tool will help you clean up your list of contacts and make sure that you’re only sending emails to key decision-makers with the power to pull the trigger at their company and make buying decisions.
This is important because it will help you avoid the spam folder and improve your deliverability rates. It will also save you a lot of time and energy in the long run. There are a few different email validation tools on the market.
Rather than building out a disjointed tech stack to power your email marketing efforts, it’s better to partner with an agency offering a done-for-you outreach solution.
Forget about follow-ups
One of the biggest mistakes that SaaS companies make with their cold email outreach is following up too much. This can damage your email domain’s reputation and impede your ability to reach inboxes in the future.
Instead of following up, focus on crafting one-off messages that will resonate with your target market. If you focus all your attention on writing the perfect email, you won’t need to follow up.
Partner with an email outreach agency
With the support of a cold email outreach agency, your marketing efforts for this channel can run on autopilot. A good agency will have a strong understanding of what’s going on in the SaaS market at any given moment.
At Unstuck Agency, we have a databank of over 2,000 campaigns. We draw upon this data to launch new campaigns.
An effective agency will also have access to the latest tools and technologies to ensure your emails are getting through to your prospects’ inboxes. And, most importantly, they can scale your outreach efforts as your SaaS business grows.
If you’re serious about perfecting your cold email outreach strategy, partnering with an agency is the best way to ensure success. With the right professionals overseeing your email outreach campaigns, working with an agency allows you to focus on other aspects of your business.
Saas B2B Marketing Email Outreach (Getting Started)
A done-for-you SaaS email outreach solution is the best way to get started with this marketing channel. It’s important to partner with an agency that has experience working with SaaS companies. They will enable you to optimise around CAC and LTV from the get-go.
When you’re ready to take your SaaS marketing to the next level, reach out to us and we will show you how our team can help.
We highly recommend taking a read through some of our case studies.
Unstuck Agency’s team is comprised of professionals with experience in business development. This unique angle gives us the ability to focus on the bigger picture and develop long-term relationships with clients.
As we mentioned, our team has access to a databank of over 2,000 campaigns. This enables us to take a data-driven and strategic approach to launching SaaS email outreach campaigns.
We’re not just another marketing agency. We’re a strategic partner that will help you reach your business goals.
As entrepreneurs at heart, Unstuck Agency is ready to accelerate your SaaS company’s user acquisition efforts with a cold email outreach campaign that’s well-equipped for success.
Contact us today below for a free consultation.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.