Are you actively looking for ways to increase lead flow for your marketing agency and get more clients on retainers With no shortage of lead generation services for you to explore, it’s never been easier to increase your lead flow and fill up your calendar with exploratory sales calls. If you want to know how to grow a digital marketing agency, keep on reading to learn more.
An empty calendar is a digital marketing agency’s worst nightmare. If you are not taking steps to actively generate leads, then you cannot expect to have a fully booked schedule and a healthy pipeline of prospective clients. A steady stream of qualified leads is essential to the success of any marketing agency, yet so many agencies do not have lead generation systems in place.
While some basic online exposure is enough to generate a few organic leads every now and then, this is not a scalable or reliable way to fill up your leads pipeline. To fuel agency growth and get more clients on retainers, you must take a proactive approach to lead generation and get out there in front of your ideal target clients. This means building and scaling outbound campaigns.
Inbound leads are usually highly qualified – but developing the systems and infrastructure to get a steady flow of inbound leads often takes time and money. This is of no use to marketing agencies with a pressing need to get more clients on retainers and increase their annual contract revenue. If you do not have an outbound strategy, prioritise this over inbound.
Many marketing agencies experiment with PPC campaigns and paid social media advertising to generate interest in their services. Keeping a cap on your ad spend is important to make this a viable long-term strategy – but if you can afford the upfront costs, paid advertising is an effective way to generate awarenesses and reach those who match your ICP (Ideal Client Profile).
Learning how to navigate paid advertising platforms and get your targeting right is important to making this strategy work. If you are not sure how to build and scale paid advertising, you may consider outsourcing this to a specialist lead generation agency. They will have the in-house skills and expertise to get your campaigns up and running.
Referrals have an important role to play in driving organic growth and generating qualified leads for your marketing agency. If you are not actively asking your happy clients to refer you to their networks, then you are missing out on a valuable source of leads. You can use many different incentives to encourage referrals and get clients talking about your agency to others.
As you begin to secure more clients on retainers, this strategy is easier to scale. In the early days, you should focus on delivering for your client base and successfully meeting their needs before asking about their willingness to refer you to others. With this in mind, you should explore other lead generation strategies as your primary source of lead flow in the meantime.
Email outreach is a powerful way to connect with prospective clients and market your agency’s services. It allows you to get in front of high-level decision-makers within target companies who may have an interest in your agency’s services. With the right tools at your disposal, you can scale up email outreach campaigns and reach dozens of qualified prospects every weekday.
Building an email list of target companies and developing automated email sequences takes time, but it is a highly effective way to generate leads for your marketing agency. If you are not sure how to get started with email outreach, you may want to consider outsourcing your email campaign to a specialist lead generation agency that can manage the entire process for you.
If you do not have the time to source qualified leads (with a range of data points) and build out targeted email outreach campaigns, you should partner with a B2B lead generation agency. The agency’s in-house team can dedicate time to identifying and nurturing relationships with prospective clients on your behalf, so you can focus on keeping existing clients happy.
When looking for a lead generation agency to outsource to, make sure they have experience working with marketing agencies and understand the unique challenges you face when trying to secure new clients. It’s about having professionals in your corner that complement your team’s skill set and can help you to tap into the possibilities of email outreach campaigns.
Unstuck Agency is uniquely positioned to deliver B2B email outreach campaigns for marketing agencies. While many lead generation agencies consist of professionals from marketing and sales backgrounds, our team has extensive experience in business development. When it comes to delivering high-performance campaigns, we bring different perspectives to the table.
Upon working with new clients, we bring your core business objectives to the very centre of the conversation. As an end-to-end solution, we take care of everything from sourcing qualified leads to crafting email outreach templates. With our oversight, your email outreach campaign can run on autopilot – generating new opportunities while you focus on existing client retainers.
If you would like to book a demo or arrange a call to discuss our B2B email outreach services, you can do this below.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.