How To Find Clients For Digital Marketing (10 Actionable Strategies)
Do you want to know how to find clients for digital marketing? You have come to the right place. In this guide, we will break down 10 tried-and-tested strategies for finding marketing clients in 2022. If you are struggling to drive growth, these strategies will increase your lead flow and create more opportunities for your digital marketing agency.
How To Get Clients For Digital Marketing Agency
Using a range of repeatable strategies, you can get in front of your ideal clients and consistently generate new leads for your digital marketing agency. Understanding how to find clients is the first step in driving growth and scaling your agency. You only need a few growth channels firing on all cylinders for your agency to experience a significant influx of new client revenue.
How To Find Clients For Digital Marketing (10 Strategies)
The game is simple: you explore a variety of different lead generation tactics until you land on a combination that works for your agency. You then rinse and repeat the process to continue driving growth. Remember, you don’t need to do everything at once. Just try to focus on a few high-impact strategies and perfect them before moving your attention elsewhere.
Utilise online directories
One of the easiest ways to get in front of new clients is by listing your agency in online directories. When people are searching for a digital marketing agency, they will often turn to online directories as a starting point. By appearing in directory results, you can increase your visibility and get in front of potential clients who may not have otherwise found you.
Actionable Tip: You can start by getting a Google Partner certification. Once certified, you are automatically listed in this directory.
Target competitive keywords and rank on SERPs
Using tools like Ahrefs and Semrush, you can identify long-tail keywords with high search volume and low competition. Creating high-value blog content around these keywords will enable you to rank on SERPs and drive organic traffic to your website. You can gain the attention of qualified leads who are actively searching for digital marketing agencies.
Actionable Tip: Use Google Keyword Planner to assess potential SEO opportunities in your niche before investing in SEO tools like Ahrefs and Semrush.
Send relationship-building LinkedIn messages
Forget about sending automated messages and focus on building relationships with potential clients. LinkedIn is an effective social platform for connecting with professionals and starting meaningful conversations. If you can build rapport with these people, they are more likely to want to work with you or refer you to those in need of digital marketing services.
Actionable Tip: Take a browse through some LinkedIn message templates and adapt these for the professionals you intend to target on the platform.
Leverage someone else’s audience
Building an audience takes time. If you are searching for more clients, time isn’t necessarily on your side. A smart way to get in front of potential leads is by leveraging someone else’s audience. From guest blog posts and podcast interviews to webinar appearances, you can reach a whole new group of people without building a following from scratch.
Actionable Tip: Make a list of popular podcasts in your niche and find some email outreach templates to start conversations with the influencers.
Test various Twitter engagement strategies
Twitter is an overlooked platform for driving traffic to your website and landing new clients. By sharing valuable content, joining conversations, and using relevant hashtags, you can increase your reach on Twitter and get in front of potential leads. You can also run Twitter advertising campaigns to target accounts following specific influencers in your target market.
Actionable Tip: Start searching for keywords in your niche on Twitter. Identify the top tweets and send insightful replies. To attract attention, you must add value to the conversation.
Communicate in niche forums
Forums are a great way to connect with potential clients who may have an interest in your services. By providing valuable insights and engaging in discussions, you can establish yourself as an authority figure in your industry. You can also use forums to get a better understanding of the challenges faced by your target market and how you can help them overcome hurdles.
Actionable Tip: Explore platforms like Indie Hackers to connect with B2B startup founders. When you engage with users on the platform, they typically receive email notifications.
Start guest posting on niche-relevant websites
Guest posting will help you tap into an existing audience and get your name in front of potential prospects. By writing blog posts for websites in your niche, you can share your expertise with a wider audience and position yourself as a thought leader in the space. We would recommend signing up for email newsletters like Guest Post Juice to identify potential opportunities.
Actionable Tip: Sign up for email newsletters like Guest Post Juice.
Launch targeted PPC campaigns
As long as you keep your cost-per-click low, PPC (pay-per-click) can offer a cost-effective way to attract qualified prospects. You can use PPC platforms like Google Ads to launch targeted ad campaigns and drive traffic to your landing pages. These should include an irresistible offer, such as a free e-book or webinar, to capture leads and convert them into paying clients.
Actionable Tip: Use Visme to create a value-packed e-book and Webflow to build a landing page with plenty of conversion power.
Join B2B Facebook and LinkedIn groups
If you are still learning how to get marketing clients, consider joining relevant Facebook and LinkedIn groups. These are great places to network with other B2B professionals in your niche and get your name in front of potential clients. When someone asks a question in one of the groups, you can provide an answer and bring value to active members.
Actionable Tip: Consider joining the Productize Community group on Facebook. This group is filled with entrepreneurs trying to build and scale productized services.
Leverage B2B lead generation services
Using B2B lead generation services, you can harness the power of seasoned professionals without having to build a strategy from the ground up. B2B lead generation services can scale your outbound lead generation and enable you to reach more prospects in less time. With the right people in your corner, growing a digital marketing agency is remarkably straightforward.
Outbound Lead Generation Services (Try Unstuck Agency)
Unstuck Agency uses cutting-edge lead generation techniques to help digital marketing agencies reach their full potential. From sourcing leads to writing email copy, we utilise our business development expertise to deliver high-converting email outreach campaigns for agencies. We are firmly committed to supporting agencies in their efforts to find new clients.
If you would like to book a demo or arrange a call to discuss our B2B email outreach services, you can do this below.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.