Email Marketing Consulting Services (5 Key Benefits)
Are you unlocking enough value from your existing email marketing campaigns? With the support of email marketing consulting services, you can gain expert advice on how to navigate this marketing channel and make the most of its potential. Many B2B businesses are failing to achieve high open rates and click-through rates because they are not following best practices.
At the same time, navigating the complexities of GDPR is often a minefield. If you are new to email marketing and do not know how to stay GDPR compliant, an email marketing consultant will become an asset to your campaign. In this article, we will briefly break down five key benefits of using an email marketing consultancy service for your next campaign.
What is an email marketing consultation?
An email marketing consultation is a service provided by an experienced email marketer to help you improve the performance of your campaigns. The consultant will take a close look at your current strategy and offer tailored recommendations on how to improve it. This is invaluable to businesses that are struggling to get the most out of their email marketing.
Why do you need an email marketing consultancy service?
1 – Ensure GDPR compliance
As we said, the General Data Protection Regulation (GDPR) is a minefield for email marketers. If you are not careful, you can end up getting pursued by the regulators. An email marketing consultant will help you navigate GDPR and ensure that your campaigns are compliant.
2 – Optimise open rates and click-through rates
If you are not happy with your current open rates and click-through rates, an email marketing consultant can audit your campaign and offer recommendations on how to improve it. Small changes can often make a big difference to the performance of your campaigns.
3 – Master the science of email copy
Email copywriting is all about understanding what works and what doesn’t. It’s a constant process of refining your templates. An email marketing consultant will share their knowledge and help you write copy that engages your subscribers and drives conversions.
4 – Learn how to approach A/B testing
While A/B testing can provide you with plenty of useful performance, it’s often difficult to know which variables to test. An email marketing consultant will work with you to identify the most important variables and develop a testing strategy.
5 – Consider new ways to segment campaigns
By tailoring your campaigns to specific groups of subscribers, you can increase engagement and conversions. An email marketing consultant will help you to segment your list effectively and make the most of your ability to personalise campaigns.
Email Marketing Consulting Services (How To Get Started)
Email marketing consultants offer a wealth of experience and know how to take a mediocre campaign and turn it into a high-performing marketing asset. Unstuck Agency is well-equipped to help you make the most of your email marketing. If you are curious about our email marketing consulting services, contact us today to learn more about how we can support your business.