Cold Email Marketing Services (Non-Boring 2023 Guide)
Cold email marketing services can play a pivotal role in determining your growth trajectory.
B2B businesses are using cold email marketing services to achieve the following:
- Engage qualified leads and book calls
- Communicate B2B service value propositions
- Build relationships with B2B business owners
- Fill up sales pipelines with prospects
When executed with precision, cold email campaigns can generate a significant ROI.
It all comes down to having the right professionals in your corner to take the lead and deliver on your campaign goals.
If you are unsure about whether or not to outsource cold email outreach to any agency, this guide should provide you with some much-needed clarity.
Do any of the following situations sound familiar?
You have a proven track record of delivering exceptional results for businesses, but you can’t seem to get anyone to buy your B2B service.
You’ve tried every marketing tactic in the book, but you’re still not getting the results you want.
You’re struggling to consistently find new leads and grow your B2B business.
If any of these resonate with you, cold email marketing services offer a path forward.
Cold Email Marketing Service (How Does It Work?)
Consultation
A cold email outreach service will typically begin with a consultation between the B2B business owner and the cold email marketing agency.
This is an opportunity to discuss campaign objectives and develop a clear roadmap toward achieving them.
The agency will seek to pinpoint your Ideal Customer Profile (ICP) and understand the challenges you face when selling to certain types of B2B business owners.
This information will help them craft a relevant and personalised cold email marketing campaign that stands out in crowded inboxes.
Once both sides have a solid understanding of what’s needed, the cold email marketing agency will put together a proposal outlining their services and expected results.
At this point, it’s important to ask questions and get clarification on anything you don’t understand.
The last thing you want is to be surprised by hidden fees or unrealistic expectations further down the line.
Here are just a few questions to consider asking:
- How much experience does your team have with B2B cold email outreach?
- Can you provide any case studies or examples of previous successful campaigns?
- What deliverables can I expect and how often will I receive them?
- What is your process for writing cold email copy?
- How do you determine who to target with my campaign?
Oftentimes, partnering with the best cold email agency is about asking the right questions.
Those offering cold email services are usually equipped with a wealth of knowledge and experience.
Asking questions allows you to take advantage of that and get insights into how they operate.
It also allows you to assess their understanding of your business.
Sourcing Emails
Once you’ve signed on with a cold email marketing agency, they will begin sourcing emails for your target list.
This generally entails using tools like Hunter.io and ZoomInfo to find the contact information of key decision-makers at businesses that fit your ICP.
This process can be quite time-consuming, which is why it’s often outsourced to cold email marketing agencies.
While it’s relatively easy to build up a list of contacts, refilling this every time you run out of emails for your campaign can quickly become a chore.
It’s also worth noting that the quality of your email list is just as important as the quantity.
A good cold email marketing agency will take the time to ensure that each contact on your list is a relevant decision-maker at a business that’s likely to be interested in your services.
Building Email Sequences
After sourcing a list of high-quality contacts, the agency start building out your email sequences.
This entails creating a series of personalised emails that will be sent out over the course of your campaign.
The agency will usually work closely alongside side you to develop suitable email copy for your campaign and to ensure that it’s aligned with your overall marketing goals.
It’s important to note that a successful cold email marketing campaign is typically comprised of multiple email sequences.
This gives you the opportunity to segment your list and target different types of businesses with tailored content.
For example, you might have one sequence for one ICP and another for a different ICP.
Or you might have different sequences for businesses that are in the early stages of their buyer’s journey and those that are further along.
The key is to experiment with different email sequences and to track the results so that you can continually improve your campaign over time.
A/B Testing
Continuously refining your email sequences is essential for a successful cold email marketing campaign.
Tweaking different variables can help you tap into higher open and conversion rates.
Cold email outreach specialists will know which elements to test to improve your results.
These might include:
- Subject lines
- Email copy
- Calls-to-action
- Sending times
- Day of the week
Email Lead Generation Services (How To Get Started)
To summarise, here are the key benefits of utilising email lead generation services:
- Leverage a cold email agency’s experience developing campaigns.
- Forget about having to source emails and build contact lists yourself.
- Get access to powerful tools and insights to optimise your email sequences.
- Generate leads and awareness for your business with targeted outreach.
If you are interested in exploring cold email services, you should book a consultation with Unstuck Agency.
As seasoned business development professionals, we have the necessary expertise to develop and execute a successful cold email marketing campaign for your business.
Our end-to-end email outreach service includes everything from sourcing high-quality leads to building and managing your email sequences.
Contact us today below for a free consultation.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.