Struggling to navigate through the complexities of launching and scaling B2B email marketing?
B2B email marketing consulting services are often the missing piece of the puzzle.
You have trawled through endless blog content and YouTube videos breaking down how to run successful email marketing campaigns, but nothing has worked.
Does this sound familiar?
Many B2B business owners place email marketing on the backburner due to a lack of clarity on how to get started. With no clear path forward, it’s easy to feel reluctant about experimenting with yet another campaign. Fortunately, at their best, email marketing consulting services provide a much-needed roadmap to success and introduce businesses to best practices.
An email marketing consultant will have a deep understanding of the latest email marketing trends, as well as know what’s worked in the past for similar businesses. This allows them to develop a strategic plan that takes your business goals into account. From there, they can help you craft high-converting email content and automate your email marketing efforts.
Investing in email marketing consulting services is an excellent way to fast-track your success. Not only will you save time, but you’ll also avoid the costly mistakes that come with trial and error. An experienced email marketer has seen it all. This assurance alone is often enough to reinvigorate a B2B business owner’s interest in moving ahead with an email campaign.
Email marketing consulting services can play a pivotal role in helping B2B business owners explore the potential of this marketing channel. Research has found that email marketing is 40 times more effective than running social media PPC advertising at generating revenue and offers an average ROI of $38 for every dollar spent on the marketing channel.
An email marketing consultant will work with you to set realistic campaign goals. These may include anything from increasing brand awareness to driving conversions. It all depends on the type of campaign you wish to launch. Once you have pinpointed your goals, you can identify the key performance indicators (KPIs) that will help you measure progress and gauge success.
Email marketing consulting teams will have access to the latest tools and software to streamline your campaign workflows. With the expertise to recommend solutions that will power your marketing efforts, they can help you build the infrastructure that will support future growth. This can include setting up email automation systems and leveraging third-party integrations.
High-performing email campaigns require high-quality leads. An email marketing consultant can help you source accurate data, as well as manage and segment your lists. This ensures that your messages are sent to the right people at the right time, further increasing the chances of conversion.
A typical consultancy service begins with a series of discovery sessions. This is where the consultant gets to know your business, as well as your goals for the campaign. The discovery process often includes a review of your current marketing efforts and an analysis of your customer data. This information is used to develop an understanding of your target audience.
Once the discovery process is complete, the consultant will start to put together a campaign strategy. This will include an overview of the channels that will be used, as well as the workflows and tools that will be employed. The goal is to create a comprehensive plan that outlines how the campaign will be executed and what success looks like.
After the campaign is up and running, the consultant will continue to optimise your efforts based on performance. This includes split-testing different versions of emails, as well as reviewing open and click-through rates. The goal is to continually improve the results of your campaign so that you can hit your targets.
Email marketing can be a complex and time-consuming process. If you’re not familiar with the ins and outs of campaign management, it can be easy to make mistakes that impact your results. Hiring an email marketing consultant takes the guesswork out of the equation. With their help, you can avoid common pitfalls and focus on what’s important: driving results.
Email marketing consultants bring a wealth of experience to the table. This means they can offer insights and recommendations that you may not have considered. When you don’t know where to begin with a campaign, an outsider’s perspective can kickstart the creative process and ensure you hit the ground running. These insights can set your campaigns off on the right path.
While experimentation is an important part of any email campaign, there is a fine line between experimentation and wasted time and money. An email marketing consultant can help you avoid this by putting together a comprehensive plan that takes your unique goals into account. They will have inevitably made mistakes in the past – which you can learn from.
Email marketing consultants can be a valuable asset to any business. However, it is important to ask the right questions before making a decision. Here are some things to keep in mind:
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Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.