B2B email lead generation for marketing agencies remains highly underrated. Despite no shortage of data highlighting the power of email outreach for B2B businesses, many marketing agencies are failing to harness the potential of this channel. With the right tools and resources at your disposal, marketing agencies can leverage email outreach to effectively drive lead flow.
To know how to grow a digital marketing agency, you must partner with lead generation experts. At Unstuck Agency, our ROI-focused lead generation specialists are seasoned business development professionals. If you need to get more clients on marketing retainers, Unstuck Agency can help you to launch scalable B2B email outreach campaigns.
To scale a marketing agency, you need a constant stream of prospects interested in exploring your marketing retainers. While some marketing agencies are fortunate to have a high number of inbound leads from word of mouth and organic search, this is rarely the case for emerging marketing agencies. In other words, you need to take a proactive approach to lead generation.
With a steady flow of outbound and inbound leads, you can build a sustainable marketing agency. According to HubSpot, the top priority for the next 12 months for most marketers (40%) is to generate more leads. In a separate study, Intellistart found B2B companies with mature lead generation processes enjoy 133% more revenue than average companies.
If you can start to establish some repeatable lead generation processes, this will pay dividends in the long run. When it comes to launching email outreach campaigns, marketing agencies can hit the ground running with the right tools and resources. The most important thing is getting started. Email outreach campaigns often compound in their effectiveness over time.
Once you see how prospects are responding to your emails and have a few basic metrics to measure campaign performance, you can start to optimise and refine your outreach strategy. These campaigns naturally become more efficient and effective at driving conversions over time. The best email outreach campaigns are built on experimentation and A/B testing.
If you want to know how to grow a digital marketing agency, you need to partner with lead generation experts. They will have the ability to launch effective B2B email outreach campaigns for your marketing agency. With an email outreach campaign firing on all cylinders, you will have a consistent flow of inbound leads to help fuel the growth of your agency.
When you invest in end-to-end B2B email outreach services, you can pour all of your time and attention into client retention. Launching and monitoring an effective email outreach campaign is time-consuming. Fortunately, there are many services available on the market that can take care of the whole process; from sourcing qualified leads to writing compelling email copy.
If you want to start unlocking the potential of email outreach but do not know how to get a campaign off the ground, you need to invest in an all-encompassing service. Unstuck Agency offers a scalable solution to email outreach. While you focus on delivering for clients and meeting their expectations, we can do all the heavy lifting with your outreach campaigns.
Finding qualified leads to plug into your email outreach campaigns is half the battle. High-quality prospect data takes time to source. To customise your email outreach, you will need access to a range of different data points for each lead. From decision-maker names and company names to email addresses and locations, the best lead lists give you plenty of data to work with.
Rather than trying to source this yourself or purchase pre-made lists, allow a third party to prepare the data for you. Marketing agencies leveraging Unstuck Agency’s B2B email outreach services do not need to worry about sourcing lead data for their campaigns. We manually source fresh prospect data for all their campaigns to help get the ball rolling.
53% of marketers say email has been the most effective channel for early-stage lead generation. Ultimately, to get the most out of email outreach, you need to take the right approach. Email copy personalisation is the number one strategy used by marketers to improve campaign performance, helping to increase email open and reply rates.
With a targeted approach to email outreach, marketing agencies can quickly engage qualified prospects and start stacking up MRR (monthly recurring revenue). As performance data is collected for your campaign, the email copy and general targeting can get refined to further increase conversions and tap into the full potential of your campaign.
Whether you are just getting started with B2B email lead generation or want to rapidly grow your client base, Unstuck Agency has a suitable package for you. We are well-equipped to provide you with a scalable solution to email outreach. From prospect sourcing to email copy creation, our team will take the lead in preparing your outreach campaign for launch.
Once the campaign is launched, our team will continue to fuel your outreach efforts with qualified prospect data. We will also track a range of campaign KPIs to identify areas for improvement.
Are you ready to get started? If you would like to book a demo or arrange a call to discuss our B2B email outreach services, you can do this below.
Leo Kesner is the founder of Unstuck Agency. Based in Bristol, England. Since launching Unstuck Agency in April 2020, Leo has managed over 3,000 B2B lead generation campaigns globally. You can follow Leo on LinkedIn.